Monday, February 7, 2011
Super Bowl Commercials and Queries
Just like an effective query to a literary agent, a Super Bowl commercial must have a hook and a voice; it must also dazzle within seconds and move the viewer to action. That's not so different from what writers hope to accomplish when they send a query to a literary agent, hoping to gain representation of their latest masterpiece. Fortunately, it doesn't cost $2.5 million for a minute of an agent's time.
This year, I loved the Bud Light commercials. So funny and clever. I wanted to love the new e-Trade baby commercial but it felt a little flat to me compared to prior ones. There were also a couple of cool car commercials, but what was up with that Adrien Brody commercial where he was singing to a beer glass in a French bistro?! Ooh, la la.
Did you watch the Super Bowl? Which commercials dazzled you? And, jeez, what a game! Hope you had a chance to watch. Go Packers!